Choosing Quieter Destinations to Ring in the New Year
They have done the Goa party scene, checked out the Thailand route and gone to Kerala to ring in the New Year. This year, young adults who mostly travel in groups want something different and they want it within the country.
There's no consensus on the destinations, but getaways such as Bandhavgarh, Fisherman's Cove in Mahabalipuram and the Kumaon ranges seem to be most popular.
Rajeev Kale, COO, Thomas Cook (India), acknowledges the trend and says: "We have been delighted to see that the demand for off-beat destinations is being fuelled by not just the luxury or singles segment, but also families and the newly emerging 'ad hoc group travellers', who could be like-minded friends or corporate executives."
Most people in the business are beginning to take notice of this group. As Pratik Mazumder, Head of Marketing and Strategic Relations, Yatra.com, puts it: "At least 10 per cent of those travelling around New Year have opted for boutique hotels in quieter towns."
The pundits at Ezeego1.com have also seen an 8-10 per cent increase in travellers opting for such addresses. "Destinations such as the Rann of Kutch in Gujarat, Parwanoo in Himachal, Bundi and Manvar in Rajasthan, Valley of Flowers in Uttarakhand, Shillong, Pondicherry and Araku Valley in Andhra Pradesh are some of the destinations young people are looking up this year," says Neelu Singh, COO, Ezeego1.com.
Karan Anand, Head of Relationships, Cox & Kings, has his list of people's favourites. "Athirapilly in Kerala, Rann Utsav in Kutch, Manas National Park in Guwahati, Chittorgarh in Udaipur and Bhimtal in Uttarakhand are some of the destinations that are popular this year end," he says.
"Rampur in Uttar Pradesh is a surprise destination," adds Mazumder of Yatra.com.
"Paradip beach on the east coast, Ananda in the Himalayas and the Andamans have seen their popularity surge. Among such emerging destinations, small guest houses in the Kumaon ranges in Uttarakhand have been getting a lot of traffic."
There's no consensus on the destinations, but getaways such as Bandhavgarh, Fisherman's Cove in Mahabalipuram and the Kumaon ranges seem to be most popular.
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Andaman and Nicobar Islands have seen their popularity surge this New Year's Eve, as travellers opt for unseen destinations |
Most people in the business are beginning to take notice of this group. As Pratik Mazumder, Head of Marketing and Strategic Relations, Yatra.com, puts it: "At least 10 per cent of those travelling around New Year have opted for boutique hotels in quieter towns."
The pundits at Ezeego1.com have also seen an 8-10 per cent increase in travellers opting for such addresses. "Destinations such as the Rann of Kutch in Gujarat, Parwanoo in Himachal, Bundi and Manvar in Rajasthan, Valley of Flowers in Uttarakhand, Shillong, Pondicherry and Araku Valley in Andhra Pradesh are some of the destinations young people are looking up this year," says Neelu Singh, COO, Ezeego1.com.
Karan Anand, Head of Relationships, Cox & Kings, has his list of people's favourites. "Athirapilly in Kerala, Rann Utsav in Kutch, Manas National Park in Guwahati, Chittorgarh in Udaipur and Bhimtal in Uttarakhand are some of the destinations that are popular this year end," he says.
A surprise destination this season is Rampur in Uttar Pradesh. The town is famous for its Raza Library (above) which has a collection of Mughal miniature paintings
"Paradip beach on the east coast, Ananda in the Himalayas and the Andamans have seen their popularity surge. Among such emerging destinations, small guest houses in the Kumaon ranges in Uttarakhand have been getting a lot of traffic."
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